Welcome to Laugh, Lend and Eat, the podcast hosted by Fobby Naghmi and Madison Keenan. This podcast is all about three things they love – laughing, mortgage lending, and eating good food.
Fobby and Madison are both engaging and personable, and their combined years of mortgage experience allow the guests to be able to share valuable insights, whether on sales strategies, fintech, or a number of topics; The guests have the comfort of knowing their experience is being shared properly.
If you want to increase your awareness of the mortgage business, be sure to listen to Laugh, Lend, and Eat!
In this enlightening episode of ”Laugh, Lend & Eat,” host Fobby Naghmi invites a panel of Homecomings Mortgage & Equity's managers to dive into the multifaceted journey of a producing branch manager. This discussion not only sheds light on the increased workload and responsibilities that come with the managerial role but also explores the cultural nuances of homeownership and mortgage practices across different regions, including a comparison to cash-based property acquisitions in countries like Pakistan.
Our speakers share personal anecdotes and professional insights from their experiences, ranging from managing builder accounts to the strategic adaptation required in today's technologically driven mortgage landscape. The conversation highlights the critical importance of structuring one's day for efficiency, leveraging technology to enhance team performance, and the innovative integration of video content in marketing strategies to stay ahead in the competitive mortgage industry.
Key points covered in this episode include:
- The significant shift in responsibilities when moving to a branch management position.
- Cultural perspectives on homeownership and how they impact mortgage professionals.
- Practical advice for new producing branch managers, including ”Brian's Playbook” on day structuring and team engagement.
- The role of technology in modernizing operations and marketing within the mortgage sector, with a focus on finding tools that align with personal and professional success.
- The challenge and opportunity presented by a 30-day video marketing challenge emphasizing the untapped potential of video content in the industry.
Join Fobby and his guests for a deep dive into the challenges and opportunities that come with leadership roles in the mortgage industry, offering valuable insights for current and aspiring branch managers looking to navigate the complexities of today's market.
Growing your presence on social media
At 3:15, we learn how people meet and build relationships on social media. In the past, meeting someone online was weird, but today it’s the impulse. Social media is for being social, and it is not just for posting funny memes but also for asking for the business. However, everybody has the means of communication that resonates with them most, and for Joe, memes are key. They are his criteria for keeping his engagements and friendships going on social media. Statistics show that a large number of relationships start online. In fact, most of us often kick off relationships either in person, which transit to online relationships, or online to personal relationships, and this is totally normal.
Developing social networks professionally to create real relationships
There is no one-size-fits-all strategy when it comes to increasing your social networks. Everybody has their favorite means, and going multi-format is important for any type of communication. According to Joe, this is one reason why online relationships often turn into personal relationships. As an individual or a salesperson, if you want to have a relationship with someone, you have to adapt to their communication style and needs in order to take that next step. Sale is social, and they go hand in hand. Developing successful relations online is the ability to adapt, change and use different formats that make sense out there. However, if you are not putting yourself out there and are unwilling to take that step, it will never happen. You have to go out and make it happen. To hear more, go to 9:05
How to increase your leads and referrals from your social engagements
At 12:46, Delilah defines engagement on social media through comments and likes. However, sometimes people engage with your content, but they don’t tell you they engage. For Raquel, even with a lot of engagement, visibility, and presence on LinkedIn, she was making zero dollars, despite having a great influence. She was not doing the asking and didn’t have a call to action. Relating to this, Joe argues that many people come to social media thinking they want to be influencers, but if you pull off the layers of the onion, all they want is business. People want to get more referrals from their influence and engagements to increase their leads. However, from his experience, Joe has discovered that more often, some of the lowest engaging posts have the highest leads and referrals. What matters is consistency in posting value to your audience.
Bringing your social media personality to the real world
Delilah shares that you just have to be genuinely who you are so that people will find the same person today, tomorrow, and next week. Being consistent is absolutely the most critical thing, and if you are faking it, you can’t keep up with the consistency. For her, being her authentic self is what gives her permission to connect with people and create genuine relationships. She doesn’t give tips or actional steps to her audience. She leads by example by showing up just the way she is and keeping real. To hear more on how you can maintain a consistent personality on social media and in the real world, go to 19:48.